A key first step in a customer-driven innovation process is to understand what the customer needs are. Customer needs are best discovered through primary and secondary research. Though primary research, observational videos, etc. are helpful, they are also expensive and time-consuming.
SciTech Patent Art (SPA) recommends that client teams consider simple and cost-effective secondary research to make informed decisions. SPA’s services and tools allow clients to identify areas where further probing with primary research would be helpful. Examples of services include:
- In-depth customer/supplier profiling to understand where specific customers are going using Deep Web crawl/AI/ML technology
- Problem – solution analysis to understand what problems and approaches customers/suppliers are considering. Use this information to “Build a moat” around core IP.
- Focused customer-tracking alerts to understand emerging customer needs
- Customer/supplier portal for consolidated tracking of key customers and suppliers
- …and more
SPA uses extensive sources to extract the above insights. These include:
- News articles
- Web-sites
- Annual reports
- Product brochures
- Patents
- Trade journal information
- …and more.
Click here to download a presentation that contains a detailed description of these services