SciTech Patent Art recently published a white paper on clean beauty. The review offers an insight into global changes in the regulatory framework of personal care products, role of certification bodies, startups active in this area, and on-going acquisitions in the space.
Clean beauty is an umbrella term that includes natural, organic, non-toxic and environment friendly products. Although brands have different interpretations of what clean beauty entails, they all agree that cosmetics need to be safe and non-toxic.

Key highlights of the review:

  • Due to the lack of a universally accepted definition of a ‘clean’ product, beauty companies have relied upon certain certification bodies for natural and organic claims of their products.
  • Estee Lauder, Johnson & Johnson, L’Oréal, Procter & Gamble, Revlon and Unilever have supported the Personal Care Products Safety Act bill, which if passed, will give the FDA the authority to regulate the ingredients and their concentrations in products.
  • The US Environmental Protection Agency has proposed certain chemicals for risk evaluation in order to amend the Toxic Substances Control Act (TSCA).
  • The European Cosmetic Regulations authority has become stringent with their restrictions on ‘free-from’ claims on personal care products.
  • Startups thriving in this global movement have been listed.
  • Corporate companies in the beauty space have started acquiring companies that are developing clean beauty products.
  • Growing public demand for safety has led to the clean beauty movement.