Skin care has been an integral part of hygiene and health. With increasing consciousness about beauty and skin care regimen, there has been a boom in the area of facial cosmetics. The focus has been on aspects such as exfoliation, deep pore cleansing, detanning, moisturizing, rejuvenating, etc. Time paucity and the urge for instant results have led consumers to look for products that are safe, and can provide the desired effect with profound efficacy in short durations. This has led to the invention of products such as face packs and face masks. Face masks have evolved into different forms based on the skin type and desired end use.
With the increasing interest of consumers towards products that comprise natural ingredients and are free of synthetic chemicals, different mechanisms involving bioactives have been sought. Bioactives such as herbal ingredients, vitamins, proteins, minerals, growth factors, probiotics, and therapeutic agents such as CBD, are being incorporated into face masks to endow them with properties such as moisturizing, exfoliating, lightening etc.