Case Studies
Client A multinational confectionery, food, and beverage company
Problem & Context The client team was in need of a global Competitive Technology Intelligence platform for informing its R&D scientists and also aligning management on emerging opportunities. Information on consumer trends, technology advancement, regulatory changes, packaging trends, health and nutrition was needed to develop innovation and growth strategies. The client team needed an information partner to provide structured data, and quarterly connect-the-dots summaries to inform R&D management.
SPA Approach & Deliverables
  • A 7-member SPA team was designated full-time to work on the project.
  • The technical team and IT team worked together to design a deep web crawling tool to gather required information on a periodic basis. The information was gathered from extensive sources related to new products, scientific literature, patents and industry news.
  • The technical team created in-depth taxonomies for 40+ technologies and categorized data within each of these taxonomies. Over time, AI agents were trained to assist analysts in categorization.
  • The taxonomies were reviewed and refined on interaction with specific client sub-teams.
  • Information was delivered on a web-based platform with information updated on a routinely basis using proprietary web crawling and AI agents.
  • SPA analysts also conducted global conference calls on a quarterly basis to review results with R&D scientists and management.
Turnaround time 3 months to set up with historical data and ongoing annual monitoring
Resources/ Cost
  • 3 food technologists, 2 biotechnologists and 2 IT specialists
  • $200,000